WAIT....WHAT'S WRONG WITH RECYCLING?
Nothing is "wrong" with recycling, but the very concept means that we have missed an opportunity to minimize waste and maximize value. In nature, waste doesn't exist because the bio-system is a perfect closed loop system. Humans are the only species that create waste that is external to the bio-system, and finding value in it can be both complex and expensive. It's time to develop our economic activities to reflect the natural environment; a continuous cycle where everything has a purpose. That is the driving philosophy behind true sustainability.
Transitioning to a circular economy represents a systemic shift in which recycling is a part in the overall waste reduction strategy. However, in a circular economy every step in the supply chain operation is considered in order to reduce negative environmental impacts and amplify the benefits.
In other words, recycling is good if approached holistically, incorporating the principles of the circular economy.